BINDI SHAH
FOUNDER
Bindi Shah is a forward-thinking entrepreneur redefining the automotive ecosystem with precision, speed, and purpose. Known for turning vision into scalable reality, she is building a future-ready, sustainable mobility platform driven by innovation, execution, and leadership that delivers results.
I believe positive energies connect. I am passionate about new ideas, creativity and new ways of thinking. Being passionate is fueled by emotions and intensity! I pride myself on being passionate In everything. It is a characteristic trait I was born with.—-
The main source of motivation and inspiration behind the growth of Riya Autolink group of Companies is Mr. Urvish Shah. I have vast experience of automotive industry. “I have been passionate about automobiles since my young age. I didn’t think twice before entering into the automotive business when the opportunity came to set up Riya Autolink in Ahmedabad”. ABOUT ME I am a passionate person when it comes to Automobile. A positive creative individual with a smile. I strongly believe in the adage “a satisfied customer is the best strategy of all” I believe that to enter into the automobile industry during down time is a golden opportunity that I was getting to put my foot into the business.
URVISH SHAH
CO-FOUNDER & CEO
Urvish Shah is an automotive entrepreneur with over two decades of experience in vehicle sales, dealership operations, and automotive business development.
Urvish has a proven track record of building and scaling successful automotive ventures and translating market opportunities into scalable business models.
- He began his career in 1998 as a sales consultant in the automotive industry, gaining deep insight into vehicle sales, customer behavior, and dealership management.
- Acquired the Tata Motors passenger vehicle dealership “Riya Autolink” in 2019, rapidly transforming it into a successful enterprise.
- Scaled the dealership network to 6 showrooms and 4 workshops in Ahmedabad, establishing a strong presence in the regional automotive market.
- Initiated EV market research and product development in 2019 with the vision of creating a “Made in India” electric mobility platform.
- Co-founded BU4 Auto Private Limited in 2022, leading strategy, product development, and operational execution.
- Recipient of multiple industry recognitions including:
- Highest Retail Target Achievement (New Dealership)
- Highest EV Growth Sales
- Best Workshop in EV Sales
- Highest Exchange Cars (Tata Motors Assured)
- Rising Star – ET Auto Retail Awards
- Most Admired Global Indians Recognition
- Leads BU4’s strategic growth, operational scaling, dealer expansion, and market positioning in India’s fast-growing EV ecosystem.
BU4 eScooter Specifications
BU4 is designed to be your “go-to companion” on those long drives. It has all the important specs you need to make your trip as comfortable as possible.
What people say about us?
BU4 Auto Pvt. Ltd. is a 100% Indian electric two-wheeler manufacturer.
5.0 stars
Helly vyas
5.0 stars
Helly vyas
